What are Facebook’s Challenges with Fake News?
The Originality of Information has nowadays become a major topic that is influencing various businesses and people of society and this information is accessed by both the digital and print media. On social networking sites, the effects and influence of this information can be seen very clearly as it is spread at a really fast pace. This information at the same time is so exaggerated and distorted, because of the fact that inauthentic and false matter has such a high capability to cause profound impacts in the real world, in a little span of a few minutes, and to a million of people. The FACEBOOK that we use daily as an information source is nowadays really facing the problem of this fake news trend in the society. The spread and access of this fake news is so wide that for a moment it seemed to be impossible to the organization to think that they could control this problem and maintain the authenticity of the matter they are allowing to be shared through the online platform provided by them.
Fake news is nothing but a term or word that can have a lot of different meanings depending on different things, matters, issues and on some entirely different context. Satires on News information is commonly known as a fake news. The same term is used for the parodies like the ones sung at Saturday live nights. There is a lot written on the matter of the fake news by the media about how this misinformation is reached to the public and how it has become so much convincing that people blindly believe them. It is important to understand that fake news typically refers to mass information. If a social group spreads a rumor about a fuck buddy or adults dating and hooking up, this is different than fake news as it is limited to a small circle. Fake news relates to misinformation spread on a mass level.
The beginning of this problem is due to the cause of such a public issue that its originality could be questioned with a slight hint of having a belief that it could be true. All this menace started only a month just before the election of president in U.S. in 2016. Since it is such a big and important issue, Facebook was obviously filled with a lot of rumors. The Facebook staff was so much startled at finding that people were not only found to be liking a false news and but also were very proudly sharing a viral spam by simply performing the action of Copying and pasting this misleading message to all of their friends. The situations for Facebook got worse when they came to know that this message came with a false threat that said that if they did not share this information then the Facebook would share their personal information. This was literally an out of limit issue for both the working and reputation of the organization.
In spite of the false messages related to the elections and Facebook, a lot of other inauthentic messages were found to be circulating among the society. The Facebook has received a lot of reports on false news, a lot of negative comments were also thrown on Facebook as people believe them to be responsible for such a menace caused due to this fake news. Facebook holds lots of meetings and conferences to clear their role on this issue. They assured the concerned and affected group of people that some major and important steps are going to be taken to handle this problem.
To handle and correct this situation, a small group of staff members came forward and noticed this wide spread rumor gaining popularity. They started to work on the situation the very next second. To handle this they tracked this popularity gaining message by using software specially created for this purpose. They called this program as Stormchaser. This technique was created to track down the false news and locate inauthentic posts shared on the internet of the portal on Facebook, these are the messages that people nowadays view, enjoy and share a lot, they are popularly known as “memes” which are sometimes funny but mostly silly, and a lot of times false and not true internet message. And this time it was a serious issue for the company because these circulating false messages were about none other than the Facebook itself.
Since the most important year of 2016 for the company, Facebook’s staff and employees are consistently using the Stormchaser program to track down and find a huge number of false posts that are viral or widespread. This step of the staff also came with a false but quite a popular theory that the Facebook employees listen and talk to their users via their cell phones or microphone. After some other cases, like this one, the social site urgently took major steps to curb them out. The Staff started debunking of these fake messages by asserting on the Facebook. These are some of the ways in which Facebook is trying to tackle the challenges of fake news.